13. In B2B types of activities, companies will use the promotional tool known as to communicate with prospects about their products/services. This form of promotion provides for two-way communication, but, it is also a very costly form of promotion a. Professional selling b. Sales promotion c. Public relations d. Advertising 14. The goal of the promotional tool known as is to earn public understanding and acceptance. The goal is to listen; to be responsive to consumer needs, and, to create practices that gain customer interest. a. Advertising b. Interactive advertising c. Sales promotion d. Public relations 15. Which of the following issues is a sub-category of the promotional tool known as public relations? a. Infomercials b. Product placement c Crisis management d. Coupons and GreyRROS 16. A sub-category of the public relations tool is It is a non-paid form of promotion that is distributed to consumers through various media forms. It is not controlled by the seller. a. Newspaper promotion b. Publicity c. Sales promotion d. Word of mouth 17. The promotional tool that utilizes couponing and sampling to stimulate consumers to make a short-term purchase is Often this form of promotion will supplement advertising and personal selling D. Sales promotion b. Public relations c. Product placement d. Publicity 18. A disadvantage of the promotional tool known as "sales promotion is: 2. It takes the prospect a long time to make a decision to purchase, due to extensive research on the product/service b. It is short-term inducement and quite often does not lead to repeat business c. It tends to omit audiovisual presentations and videos, which might benefit the buyer. d. It is not suitable for product introductions