13 "Novacap intends to leverage the brand's unique approach to sustainable development as a means to elevate the company's comprehensive portfolio of innovative products, further positioning Multy Home as an industry leader and expanding its global footprint" Explain in Detail why this is an important mindset for this company and other companies in today's business environment. (5) 2) What United Nations Sustainable Development goals is Novacap- Multy Homes incorporating into their business strategies? Why did you choose these goals? (Discuss in DETAIL) (8) MIDTERM-BAM 107-2217-V1 3) Do you feel the consumers of the product will view this approach of sustainability in a positive or negative way? Why or Why Not? (Discuss in DETAIL) (8) 4) If you were the Marketing Manager of Novocap what other sustainability initiatives could you implement in the next five years? (Discuss in DETAIL) (9)