13 - Our customer Analytics University ran a black Friday campaign to get new leads for the postgraduation to start next year. The campaign included many different channels and our customer was tracking two goals on the website, an Enrollment form with payment (G1) and a Brochure Download (G2). Users navigate in the website and convert with one of two goals. There are different goals in the website with different returns a) Calculate the metrics below for the mentioned channels. (0,5 points) E CPC on Facebook % Conversion Rate on Email b) Considering the graphic above, what would be the channel with the best ROI? (0,5 points ) The best channel in terms of traffic acquisition is The best channel in terms of ROI is