(13) pay per person to reduce the risk of premature death from a trafc accident by 1/ 10,000 is $30. Let the probability of death by traffic accident in Ithaca be 5/ 10,000 per year. The mayor wants to introduce a new traffic regulation that would reduce that probability to 2/ 10,000 per year for the whole population. He wants to know the maximum the city should pay to enact this regulation such that benets exceed costs