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1-3. Peloton is running a new ad campaign on Hulu to promote its partnership with Beyonc. Data from the first week of the campaign show
1-3. Peloton is running a new ad campaign on Hulu to promote its partnership with Beyonc. Data from the first week of the campaign show the following: Universe Size: 1,000,000 (one million people) 70% of the universe saw the ad at least once. 50% of the universe saw the ad a second time. 25% of the universe saw the ad a third time. 1. How many impressions did this campaign generate? 2. How many GRPs (Gross Ratings Points) did this campaign generate? 3. What is the frequency achieved by this campaign
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