Answered step by step
Verified Expert Solution
Link Copied!

Question

1 Approved Answer

1-3. Peloton is running a new ad campaign on Hulu to promote its partnership with Beyonc. Data from the first week of the campaign show

image text in transcribed
1-3. Peloton is running a new ad campaign on Hulu to promote its partnership with Beyonc. Data from the first week of the campaign show the following: Universe Size: 1,000,000 (one million people) 70% of the universe saw the ad at least once. 50% of the universe saw the ad a second time. 25% of the universe saw the ad a third time. 1. How many impressions did this campaign generate? 2. How many GRPs (Gross Ratings Points) did this campaign generate? 3. What is the frequency achieved by this campaign

Step by Step Solution

There are 3 Steps involved in it

Step: 1

blur-text-image

Get Instant Access with AI-Powered Solutions

See step-by-step solutions with expert insights and AI powered tools for academic success

Step: 2

blur-text-image

Step: 3

blur-text-image

Ace Your Homework with AI

Get the answers you need in no time with our AI-driven, step-by-step assistance

Get Started

Students also viewed these Finance questions

Question

What is the cerebrum?

Answered: 1 week ago