13) Raw, unorganized facts that need to be processed are called A) information B) samples C) data D) insights E) research 14) When analysts process, organize, structure, and present data so that it is useful for decision making, the transformation creates A) primary data B) secondary data C) exploratory research D) descriptive research E) information 15) The first step in the market research process is to A) determine how data will be collected B) select samples C) clearly understand the information needed by managers D) set the mission statement for the research E) determine a research design 16) Data that have been collected for some other purpose than to answer the question at hand are called A) primary data B) secondary data C) mined data D) experimental data E) ethnographic data 17) Online sources of for marketers include the U.S. Census Bureau, the Bureau of Labor Statistics and the American Marketing Association. A) primary data B) secondary data C) reality mining data D) causal research data E) ethnographic data 18) Which of the following is gathered directly from respondents in order to specifically address a question at hand? A) ethnographic observations B) experimental hypotheses C) primary data D) secondary data