13 . The supply of oranges used by Coca - Cola has a three - month growing season , but orange juice production is year-round . Therefore , producing orange juice with a consistent taste year -round is complex . How does Coca-cola deal with this complexity and keep their orange juice taste consistent a . An orange juice decision model was developed that combines detailed data on the 600 flavors that make up an orange b . A decentralized data model was developed to respond to consumer preferences C . Legacy systems were replaced with data silos to manage big data a . A data governance program was implemented to ensure that juice preferences are achieved