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13 You can go to your nearest Hallmark card store and buy a birthday greeting card for a friend and pay $4.50. Or you can
13 You can go to your nearest Hallmark card store and buy a birthday greeting card for a friend and pay $4.50. Or you can buy a Hallmark card from its new $0.99 line of greeting cards, made with lesser-quality materials but just as sentimental, sold at Barnes & Noble bookstores. This is an example of eBook Mc Multiple Choice O mass customization. organizational synergy. one product and multiple market segments. price discrimination. a Tiffany/Walmart strategy. www
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