13-25 Strategy, balanced scorecard. Methuen Corporation makes a special-purpose machine, D4H, used in the textile industry. Methuen has designed the D4H machine for 2020 to be distinct from its competitors. It has been generally regarded as a superior machine. Methuen presents the following data for 2019 and 2020. 2019 2020 1. Units of D4H produced and sold 200 210 2. Selling price $43,000 $45,000 3. Direct materials (kilograms) 310,000 317,500 4. Direct material cost per kilogram $7.25 $8.00 5. Manufacturing capacity in units of D4H 275 275 6. Total conversion costs $2,145,000 $2,172,500 7. Conversion cost per unit of capacity $7,800 $7,900 8. Selling and customer-service capacity 95 customers 90 customers 9. Total selling and customer-service costs $1,045,000 $900,000 10. Selling and customer-service capacity cost per customer $11,000 $10,000 Methuen produces no defective machines, but it wants to reduce direct materials usage per D4H machine in 2020. Conversion costs in each year depend on production capacity defined in terms of D4H units that can be produced, not the actual units produced. Selling and customer-service costs depend on the number of customers that Methuen can support, not the actual number of customers it serves. Methuen has 79 customers in 2019 and 84 customers in 2020.

13-27 Analysis of growth, price-recovery, and productivity components (continuation of 13-25 and 13-26). Suppose that during 2020, the market for Methuens special-purpose machines grew by 3%. All increases in market share (that is, sales increases greater than 3%) are the result of Methuens strategic actions. Calculate how much of the change in operating income from 2019 to 2020 is due to the industry-market-size factor, product differentiation, and cost leadership. How successful has Methuen been in implementing its strategy? Explain.