1.33 Use the model of communication presented in this chap-ter to demonstrate the transmission of KFC's message toconsumers.

1-34. Which of the emerging trends in marketing communications,especially those related to social media, might affect KFC?

1-35. What is the basic message KFC should transmit to cus-tomers and potential customers? Do the changes inindividuals portraying Colonel Sanders help to send aclear and consistent theme to the public? Defend youranswer.

1-36. Should KFC employ a standardization or adaptationapproach to its GIMC program? Explain how you wouldutilize one strategy or the other if you were in charge ofthe marketing communications division of KFC.