13.AGL Energy Limited has declared a $0.33 cents per share dividend, payable in one month. At the same time the company has decided to capitalise reserves through a one-for-three bonus issue. The current share price at the close of business on the final cum-dividend date is $16.15.

a)Explain the strategy adopted by the company. In your answer, define the terms 'cum-dividend' and 'ex-dividend'.

Please provide original answer in easy to understand explanation.