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(13pts) Based on the information obtained from the Cluster Analysis, interpret and describe what each segment wants. Focus on the aspects that make each
(13pts) Based on the information obtained from the Cluster Analysis, interpret and describe what each segment wants. Focus on the aspects that make each segment unique from the others. a. Assuming the sampling was random, what percentage of the market is represented by each of the clusters?
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Auditing Cases An Interactive Learning Approach
Authors: Steven M Glover, Douglas F Prawitt
4th Edition
0132423502, 978-0132423502
