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14 1 pts Which of the following refers to a series of related advertisements focusing on a common theme, slogan, and set of advertising appeals?
14 1 pts Which of the following refers to a series of related advertisements focusing on a common theme, slogan, and set of advertising appeals? Advertising campaign Competitive advertising P
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Foundations of Lodging Management
Authors: David K. Hayes, Jack D. Ninemeier, Allisha A. Miller.
2nd edition
132560895, 978-0132560894
