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14. Assume a sports drink manufacturer prices its products relatively high and make them more expensive than comparable drinks. To find foreign markets with high

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14. Assume a sports drink manufacturer prices its products relatively high and make them more expensive than comparable drinks. To find foreign markets with high potential demand, the mpany sclected countries only with high per capita income. Is this a suitable market research strategy? a) Yes. Per capita income for consumer products is a good indicator of demand. b) Yes, assuming the current U.S. method is used for foreign exchange rate conversion c) Possibly not because per capita income alone can be misleading d) No. GDP should be used as a measure of income instead

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