14. Describe an ideal customer for the "Whistler Organic Dark Hazelnut Chocolate (74%) with the Fair-trade logo" for $7/250g bar in terms of the psychographic base of segmentation.

15. What is the best promotional mix for the cleaning company that serves female and male customers in the age of 25-35, who have college degrees, live downtown, have medium to high income, hold white collar jobs, greatly care for their health and appearance, expect quality and speed of service, prefer Tinder (the online dating service) and Amazon prime?