14) Few turnarounds require firms to analy.ze both the external and internal environments relevant to their firm 14) MULTIPLE CHOICE. Choose the one alternative that best completes the statement or answers the question. 15) Salemi Industries launched Cell Zone unsuccessfully in 2005 because it did not understand the market demand for its new product. This is an example of A) assessing internal strengths. C) mission statement evaluation 15) B) environmental scanning. D) vision statement evaluation. 16) Why must successful managers recognize opportunities and threats in their company external environment? A) If they identify all of the environmental threats, they are guaranteed to acquire large market share B) If they identify all of the environmental opportunities, they are guaranteed to acquire large market share. C) If they miscalculate the market, opportunities will be lost. D) If they misread the market, they are likely to become rich. 16) 17) Which of the following is not an example of corporate competitive intelligence? A) car manufacturers offering sales incentives based on rival offers B) consumers comparing product offers online c) banks tracking home loans D) airlines changing hundreds of fares daily in response to competitor tactics 17 18) When investors examine the performance of beauty products like Olay moisturizers and CoverGirl cosmetics, they are looking for A) indicators of emerging trends. C) company management trends. 18) B) supplier preferences. D) accidental changes in behavior 19) Heightened concern with fitness might be a threat to some companies and an 19) opportunity to others. In the SWOT framework, these are factors. environmental A) both internal and external C) internal B) not relevant external D) external 20) Research published in Personnel Psychology shows that older workers are slightly more willing to implement organizational changes than younger workers. This is an example of which segment of the general environment? A) political and legal C) economic 20) B) demographic D) sociocultural