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14. Images.com is a small Internet retailer of high-quality posters. The company has $870,000 in operating assets and fixed expenses of $162,000 per year. With

14.

Images.com is a small Internet retailer of high-quality posters. The company has $870,000 in operating assets and fixed expenses of $162,000 per year. With this level of operating assets and fixed expenses, the company can support sales of up to $5.2 million per year. The companys contribution margin ratio is 12%, which means that an additional dollar of sales results in additional contribution margin, and net operating income, of 12 cents.

Required:
1.

Complete the following table showing the relationship between sales and return on investment (ROI): (Round your percentage answers to 2 decimal places.)

Sales Net Operating Income Average Operating Assets ROI
$ 4,700,000 $ 402,000 $ 870,000 %
$ 4,800,000 $ $ 870,000 %
$ 4,900,000 $ $ 870,000 %
$ 5,000,000 $ $ 870,000 %
$ 5,100,000 $ $ 870,000 %
$ 5,200,000 $ $ 870,000 %

2.

What happens to the company's return on investment (ROI) as sales increase? (Round your answer to 2 decimal places.)

ROI (Click to select)will not changedecreases byincreases by %

rev: 04_28_2015_QC_CS-14556

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