1.4. In this part of the assessment activity, use a suitable methodology such as gap analysis, market or marketing analysis or competitor analysis and identify and decide on two marketing opportunities to focus on and investigate further. in your analysis, consider types of markets and aspects of the marketing mix, such as distribution, products and types of promotional activities, for example: a. e-commerce b. business-tobusiness marketing c. direct marketing d. ideas marketing Student Assessment BSBMKGSOi Page 35 of 41 Version: 4.0 Implemented: 22 August 2019