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14. Profit maximization and shutting down in the short run The following graph plots daily cost curves for a firm operating in the competitive market
14. Profit maximization and shutting down in the short run The following graph plots daily cost curves for a firm operating in the competitive market for pressure cookers. 100 BC ATC 70 60 50 PRICE (Dollars per pressure cooker) 40 30 20 AVC 10 MC 5 10 15 20 25 30 35 40 45 50 QUANTITY (Thousands of pressure cookers)Using the following table, for each price level, calculate the optimal quantity of units for the firm to produce. Using the data from the graph to determine the firm's total variable cost, calculate the profit or loss associated with producing that quantity. Assume that if the firm is indifferent between producing and shutting down, it will choose to produce. (Hint: Select purple points [diamond symbols] on the graph to receive exact average variable cost information.) Price Quantity Total Revenue Fixed Cost Variable Cost Profit (Dollars per pressure cooker) (Pressure cookers) (Dollars) ( Dollars) (Dollars) (Dollars) 25.00 1,600,000 70.00 1,600,000 100.00 1,600,000 If the firm shuts down, it must incur its fixed costs (FC) in the short run. In this case, the firm's fixed cost is $1,600,000 per day. In other words, if it shuts down, the firm would suffer losses of $1,600,000 per day until its fixed costs end (such as the expiration of a building lease). This firm's shutdown price-that is, the price below which it is optimal for the firm to shut down-is per pressure cooker
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