14. SHORT ANSWER: In their TEDTalks, both Simon Sinek and Seth Godin reference a graph that looks something like this to describe the way new products are adopted by consumers: Write the corresponding letter (A, B, C, or D) next to the term that best applies: Late Majority Laggards Innovators 15. SHORT ANSWER: On the following page is a print advertisement. Write a positioning statement for the product based of the information you see in the ad. Remember the positioning statement follows the following format: For is the that because 14. SHORT ANSWER: In their TEDTalks, both Simon Sinek and Seth Godin reference a graph that looks something like this to describe the way new products are adopted by consumers: Write the corresponding letter (A, B, C, or D) next to the term that best applies: Late Majority Laggards Innovators 15. SHORT ANSWER: On the following page is a print advertisement. Write a positioning statement for the product based of the information you see in the ad. Remember the positioning statement follows the following format: For is the that because