14-1. Compare and contrast the new direct marketing model

with the traditional direct marketing model.

14-2. List the major forms of direct and digital marketing.

Has there been a shift in how marketers use direct marketing?

14-3. Describe the two types of company websites. What

challenges do marketers face when using websites to

market their products and services?

14-4. How can marketers use social media and mobile

marketing to engage customers? What challenges do

marketers face?

14-5. Discuss how the traditional forms of direct marketing

continue to be important promotion tools.

14-6. What are marketers doing to address consumer privacy

in their company's direct marketing campaigns?

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