Question
142. Name and define the five tools of the promotional mix suggested by the text. 143. Define and justify the need for integrated marketing communications
142. Name and define the five tools of the promotional mix suggested by the text.
143. Define and justify the need for integrated marketing communications (IMC).
144. Compare the situations when advertising and personal selling are most effective (advantages of the medium) in reaching and impacting consumers and their decision- making processes.
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Canadian Cases In Financial Accounting
Authors: Carol E. Dilworth, Joan E. D. Conrod
2nd Edition
256111405, 978-0256111408
