15. A retailer's customer service strategy must specify what services the firm will offer and whether it will charge the customers for these services. Which of the following factors do such decisions depend b. Availability of products c. Govermment policies d. Profit margin 16. Hypermarkets are: a. stores that began their history selling mostly appliances but now sell soft goods, foods, and b. giant one-stop shopping facilities that offer wide selections of grocery and general merchandise products at discount prices. c. somewhat smaller than the similar supercenters, averaging 180,000 square feet to the supercenters'245,000 square feet d. stores that promote to their customers using direct mail, and sell from showrooms that display samples. 17. Supemarkets usually display items such as candy, gum, and magazines near the checkout ounter because they are a. easier to replenish. b. subject to shoplifting c. purchased on impulse 18. The two critical components of distribution strategy areand b. marketing channels; logistics and supply-chain d. location; cost 19. A positioning map a. is used primarily by companies utilizing undifferentiated marketing strategies. will remain constant through the entire product life cycle shows how consumers view a product relative to competitive products outlines how to introduce a new product to the b. c. d