15 and 16 please

Tiffany mother always made comments to her about how the vegetables at Walmart were poor quality and not really that fresh. As a result of these comments. Titta grew up thinking Walmart was cheap and always tells her friends that she would never buy her groceries from there. Tiffany reluctance to buy from Walmart exemplifies which of the following? Consumers Mediation preferences Consumption related preferences Conumotion related studies Question 16 1 pts When microwave ovens were introduced in the early 1960s, they were slow to be adopted. Although the ovens scored very high on relative advantage, they were deemed to be inconsistent with the wife s role in the kitchen and perceptions on how food should be prepared. Which of the following factors that influence how rapidly new products diffuse was most likely the culpeit? Trability Complexity Commutab Relative advantage o Compatibility