15) As a CEO you have information that the public does not have. You believe that market is undervaluing your stock given some of the recent innovations your firm has come up. What would be the best strategy to take, given this information? a. Start a share buy back program where you buy shares of your company in the open market. b. Raise capital by selling shares c. Raise capital by borrowing more debt d. The market is weak form efficient so my private information can not be exploited