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15 pts In order for a market to be segmented it must meet certain criteria. This is called the Criteria of Segmentation which includes

15 pts In order for a market to be segmented it must meet certain criteria. This is called the Criteria of Segmentation which includes 4 criteria that the segment must meet: 1. substantial 2. identifiable 3. accessible 4. responsive Briefly describe what each of the 4 segment criteria means. Feel free to use examples.

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