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15. The starting point in the innovation process is: ___________ a. generating new ideas b. testing product concepts with customers c. clarifying the business problem

15. The starting point in the innovation process is: ___________ a. generating new ideas b. testing product concepts with customers c. clarifying the business problem d. developing the go-to-market strategy

16. Which of the following innovation activities is the weakest link in an organization? a. product technology b. process technology c. management know-how d. R&D expertise

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