15. Zoom was the dominant remote video conferencing service during COVID, in a world where demand was very high. This should have made its pricing: Elastic ______ Inelastic _______

16. Which is statement is UNLIKELY to be true about Zoom going forward?

1. _____ Zoom will try hard to brand its product to keep it price insensitive.
2. _____ Since Zoom is the dominant player now with high prices, no other company will try to enter the business.
3. _____ Many companies will try to enter the business over time, increasing price elasticity.
4. _____ Video conferencing providers will constantly add features to limit price elasticity.