150 words max. b. Additionally, indicate the extent to which you, as marketer, have control over the impact of your marketing communication efforts. Refer to the Control Continuum. 150 words max. i. If you think you have little control over the impact of your efforts, explain why this does not necessarily have to be a problem. ii. Alternatively, if you think you have much control over the impact of your efforts, explain what a potential downside could be