1,500 word report on developing a new brand and explain how you are going to use TV advertising and social media to promote it. There is no requirement to submit a TV advertisement.

The report should contain: Abstract (200 words) Table of contents Introduction / Direction & Inspiration (250 words) What product or service have you chosen? USP, value, target market, competition etc. Branding (400 words): explain how you developed the brand (e.g. name, logo etc.) TV Ad (450 words): describe your idea and use theory to justify your idea (e.g. objectives, creative strategy, execution styles, appeals, etc.) In this section you also need to discuss the relevance of the ad that you will be creating . Social Media Companion (250 words): describe your idea and use theory to justify it. Conclusion (150 words). Reference list.