1500 words limit will give upvote for sure

Context - Over the years, product development has been increasingly enabled by digital technologies. Globally spread teams can design and develop solutions around the clock. Social media make it easier to reach out to potential customers to capture and verify their needs. However, for many consumers the boundaries between -tangible- products and the services they experience are increasingly blurred. The Covid-19 pandemic presents additional hurdles for communicating and collaborating with development partners and end-users. Against this backdrop, New Product Introduction (NPI) is even more challenging, complex and risky.

Brief - Imagine that you are the newly appointed Design and Product Development Director of a well-established company that hitherto contract manufactures consumer products for global brands. That means that the company has no capability or experience in designing and developing products. The board of directors has decided that the company needs to establish its own brand of products. Your brief is to setup and establish the NPI capability of the company.

4 questions a, b, c and d.

1. Many companies use a process model for managing NPI. Discuss how the challenges outlined in the context above, impact on new product introduction. Carefully select and compare two NPI management models, that could be relevant to your company, such as Stage-Gate, agile, V-model etc. Then present the NPI process model that you have chosen, carefully considering the practical implementation in your company .

2. Besides a process model, other aspects such as enablers (i.e. tools and techniques) and the people involved are also important for successful NPI. Analyse and present relevant enablers and people aspects that you consider to be important for NPI in your company. Carefully consider their practical implementation in an integrated approach for your company i.e. in relation to phases or stages in NPI process model .