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$1,500,000 1500.000) $1,000,000 Below is a profit-and-loss statement for ABC Inc. in 2013. Net Sales Cost of goods sold Gross margin Marketing Expenses Sales Expenses

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$1,500,000 1500.000) $1,000,000 Below is a profit-and-loss statement for ABC Inc. in 2013. Net Sales Cost of goods sold Gross margin Marketing Expenses Sales Expenses $300.000 Promotion Expenses 100.000 General and Administration Marketing Salaries and $100.000 Expenses Indirect Overhead 100.000 Net Profit before Income Tax (400,000) 200.000 $400,000 Using the above information, complete the below statements, filling in your final complete answer in the space provided to the night of the statement. Do not show your work/calculations. 7 A- B 1 TH %3 a.) in 2013, the net marketing contribution (NMC) for ABC Inc is equal to b) in 2013, the marketing return on sales marketing ROS) for ABC Inc. is equal to c) in 2013, the marketing return on investment marketing Roo for ABC Inc. is equal to d) of the marketing ROI was 60% in 2012. is ADC Inc getting more from its investment in marketing in 2013 than it did in 20127 $1,500,000 1500.000) $1,000,000 Below is a profit-and-loss statement for ABC Inc. in 2013. Net Sales Cost of goods sold Gross margin Marketing Expenses Sales Expenses $300.000 Promotion Expenses 100.000 General and Administration Marketing Salaries and $100.000 Expenses Indirect Overhead 100.000 Net Profit before Income Tax (400,000) 200.000 $400,000 Using the above information, complete the below statements, filling in your final complete answer in the space provided to the night of the statement. Do not show your work/calculations. 7 A- B 1 TH %3 a.) in 2013, the net marketing contribution (NMC) for ABC Inc is equal to b) in 2013, the marketing return on sales marketing ROS) for ABC Inc. is equal to c) in 2013, the marketing return on investment marketing Roo for ABC Inc. is equal to d) of the marketing ROI was 60% in 2012. is ADC Inc getting more from its investment in marketing in 2013 than it did in 20127

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