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15)A company that is looking to B maximize its market share would do Page Ref: 389 well to follow pricing. Objective: 2 A) markup Difficulty:

15)A company that is looking to B maximize its market share would do Page Ref: 389 well to follow pricing. Objective: 2 A) markup Difficulty: Easy B) market-penetration C) market-skimming D) survival E) target-return

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