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15.Explain the latitude of indifference. 16.Explain how cognitive dissonance affects persuasive message processing. 17.Explain the difference between a belief and an attitude. 18.Why is it

15.Explain the latitude of indifference.

16.Explain how cognitive dissonance affects persuasive message processing.

17.Explain the difference between a belief and an attitude.

18.Why is it true that sometimes the most skilled negotiator will not succeed in persuasion?

19.Why do soft words make a hard argument more susceptible to acceptance?

20.Identify the steps in crossing the CREEK to persuasion.

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