16. A Tool of Advertising Program Evaluation a. Communications effects. b. Sales Elects c. Social Effect 17. One the advantages of using "TV. Advertising" a Maximum flexbility for goining attention b. Long exposure time c. Easy to target selected audiences. 18. "Toyota & Lexus" considered as: a. Differentiated Targeting. b. Un-Differentiated Targeting C. Concentrated Targeting 19. "ROLEX" s a great example of a. Differentiated Targeting b. Un- Differentiated Targeting c. Concentrated Targeting 20. Apple: "Think different" is one of the best example of G. Brand Promise b. Brand Word c. Brand Image