16. Building your platform, simply put, is the way you are expressing your brand.

• True
• False

17. The purpose of engagement is to get someone to

1. Know you
2. Like you
3. Trust you
4. All of the above

18. Creating your brand is designed to attract your ideal client.

• True
• False

19. During intake and assessment ?? the initial email should be catered to the client and should get them excited about the process.

• True
• False

20. Solution based selling is:

1. Solving a problem for yourself
2. Solving a problem for someone else
3. Both A & B
4. None of the above

21. The Market part of your marketing plan should only include geographical regions when thinking of who to target.

• True
• False

22. A fast action offer is:

1. Deadline driven
2. Offers an incentive for the person to make a decision soon
3. Both A & B
4. None of the above