16

Diversification is the riskiest of the growth strategies because?

It attempts to convince existing customers to greatly increase their purchases

The firm must build on its strengths in current markets

Aggressive marketing activity is required to develop new customers within existing markets

The firm is entering unfamiliar markets

None of the above

_________ is the process of researching brain patterns and measuring certain psychological responses to marketing stimuli.

Behavior scan

Psychographic marketing

Biomarketing.

Neuromarketing

None of the above