16) DMOs specialising in attracting conferences are known as:

a.PCOs

b.VICs

c.EAVs

d.CVBs

14) A central challenge in co-ordinating a destination tourism marketing network is:

a.stakeholders have differing market interests

b.the number and diversity of stakeholders

c.stakeholders' self-interests

d.All of the above

5) Among the DMO options for disaster response marketing is:

a.market concentration

b.scenario thinking

c.outsourcing of media relations

d.All of the above

11) In recent years there has been a shift towards DMOs being structured as:

a.private companies

b.government departments

c.public-private partnerships

d.charities

6)What has been referred to as tourisms holy grail?

a.Increased visitor numbers

b.Destination competitiveness

c.Effective organisation

d.Increased funding

18) Special events provide DMOs with one of the few opportunities to be involved in:

a.new product development

b.overseas travel

c.new revenue streams

d.staff development

21)A sudden catastrophic change over which the organisation has little, or no control is referred to as a ____________________

a.Terrorist act

b.Disaster

c.Crisis

d.All of the above