16.

Enchanting Fragrances Corp. has recently introduced a range of perfumes that is priced very high and still has a lot of demand from consumers who are loyal to this brand. In this case, which of the following pricing strategies is Enchanting Fragrances Corp. implementing?

Skimming pricing

Symbolic/prestige pricing

Penetration pricing

Even/odd pricing

Reference pricing

23.

Which of the following activities is associated with risk taking function of wholesaling?

Providing a sales force, advertising, sales promotion, and publicity

Creating long-term partnerships among channel members

Providing information about market and managing computer networks to facilitate exchanges and relationships

Arranging and making local and long-distance shipments

Assuming responsibility for theft, product obsolescence, and excess inventories