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16 In response to Fuji's market entrance, if Kodak, historically known for its quality products, introduced a low end film, called Kodak Light, what strategic
16
In response to Fuji's market entrance, if Kodak, historically known for its quality products, introduced a low end film, called Kodak Light, what strategic risk might be an issue?
Straddling the gap
Stuck in the middle
Mired in the market
Falling into the growth trap
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