16. Tennot Inc. sells used cars. It focuses solely on low-income customers who prefer to buy a used car rather than a new one. Therefore, it develops one marketing mix that targets a low-income demographic group. In this scenario, Tennot Inc. most likely uses an) a. undifferentiated targeting strategy b. multisegment targeting strategy c. concentrated targeting strategy d. universal targeting strategy 17. A firm that adopts an undifferentiated targeting strategy assumes that: a. a market is composed of narrowly defined market segments b. small firms can compete effectively with large firms. c. concentrating all resources on understanding the needs of a single market may lead to cannibalization. d. individual customers have similar needs that can be met with a common marketing mix. 18. Once known as a rugs brand, in 2006 Burberry revamped its product line to reinvent itself as a luxury brand by harnessing the power of heritage. Which strategy did Burberry use to influence the overall perception of its brand in the eyes of its old and potential new customers? a. Positioning b. Repositioning c. Perceptual mapping d. Product differentiation 19. Which of the following indicates the management uses of marketing research? a. It improves the quality of decision-making. b. It provides already existing data that pinpoints the kinds of people to approach and their locations. c. It can aid in formulating the problem statement d. It creates a mismatch between the researcher's unique problem and the purpose for which the research were originally gathered. is information that is collected for the first time; used for solving the particular problem under investigation. a. Primary data b. Secondary data c. Big data d. Marketing data