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16. Managing complex relationships with buyers and customers is critical to firm performance. True or False When it comes to partnering, which of the following

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image text in transcribed Managing complex relationships with buyers and customers is critical to firm performance. True or False When it comes to partnering, which of the following is NOT correct? Multiple Choice Equal effort should be put in by both parties Both sides should have mutually agreed upon outcomes Both sides should profit equally All of the answers provided are true

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