16. What are the three different ways that marketers consider income? a. Business, consumer, and situational. b. Consumer, social, and disposable. c. Personal, disposable, and social. d. Personal, disposable, and discretionary. 17. Although a business' primary goal through its pricing is to make a profit but it might not be a primary objective. Name one factor that my be just as important to the firm in its pricing strategy a. Demand b. Cost-Basing C. Competition d. Target Return on Investment (ROI) 18. What is "psychological pricing"? a. Establishing a final price through bargaining. b. Temporary reduction of prices on an unsystematic basis. c. Purchase based on emotional responses rather than on economically rational responses d. Charging different prices to different buyers for the same quality and quantity of the product