164 J Busn Res M. Morrin and S. Ratneshwar Impact of Ambient Scent on Evaluation, Attention, and Memory J Busn Res 165 2000:49:157-165 2000:49:157-165 Owen, M.: Design Credo: Heed the Nose. New York Times June 6, the Store Environment: Do Olfactory Cues Affect Evaluations and Appendix A. Brand Stimuli Used in Study 1994, pp. Cl, C4. Behaviors? Journal of Marketing 60 (April 1996): 67-80. Superbrands, 1990: America's Top 2,000 Brands, Supplement to argets Distracters Scout, T. R., and Giza, B. K.: Theories of Gustatory Neural Coding, in Handbook of Offaction and Gustation, R. L. Doty, ed., Marcel Adweek's Marketing Week, 1990, pp. 209-234. Calvin Klein fragrance Dekkar, New York. 1995, pp. 611-633. Tulving, E., and Pearlstone, Z.: Availability versus Accessibility of Ralph Lauren fragrance 2. Chanel fragrance 2. Vanderbilt fragrance mith, S. M., Glenberg, A. M., and Bjork, R. A.: Environmental Information in Memory for Words. Journal of Verbal Learning and Verbal Behavior 5 (1966): 381-391. 3. Obsession fragrance 3. Eternity fragrance Brut aftershave Afta aftershave 342-353. Context and Human Memory. Memory and Cognition 6 (1978): 5. Scope mouthwash pangenberg, E. R., Crowley, A. E., and Henderson, P. W.: Improving Yalch, R. F., and Spangenberg, E.: Effects of Store Music on Shopping 5. Listerine mouthwash Behavior. Journal of Consumer Marketing 7 (Spring 1990): 53-63. 6. Viadent toothpaste 6. Pepsodent toothpaste 7. Revlon cosmetics . Almay cosmetics 8. Cover Girl cosmetics 8. Maybelline cosmetics L'oreal cosmetics Estee Lauder cosmetics 10. Nivea lotion 10. Lubriderm lotion 11. Pond's cold cream 11. Noxema cold cream 12. Head and Shoulders shampoo 12. Selsun Blue shampoo 13. Caress soap 13. Dove soap 14. Ivory soap 14. Dial soap . Zest soap . Tone soap 16. Pampers disposable diapers 16. Huggies disposable diapers 17. Safeguard deodorant 17. Right Guard deodorant 18. Arrid antiperspirant 18. Degree antiperspirant 19. Sure antiperspirant 19. Ban antiperspirant 20. Coppertone suntan lotion 20. Bain de Soleil suntan lotion 21. Drano drain cleaner 21. Liquid Plumber drain cleaner 22. Downy fabric softener 22. Snuggle fabric softener 23. Surf laundry detergent 23. Tide laundry detergent 24. All laundry detergent 24. Wisk laundry detergent 25. Era laundry detergent 25. Cheer laundry detergent 26. Sunlight dishwashing liquid 26. Dawn dishwashing liquid 27. Ajax cleanser 27. Comet cleanser 28. Clorox bleach 28. Biz bleach 29. Glass Plus window cleaner 29. Windex window cleaner 30. Renuzit air freshener 30. Glade air freshener Kleenex facial tissues 31. Scott facial tissues 32. Brawny paper towels 32. Bounty paper towels 33. Charmin bathroom tissue 33. Northern bathroom tissue 34. Pine-Sol deodorizing cleaner 34. Lysol deodorizing cleaner 35. Caron aftershave 35. Triol aftershave 36. Bondi cosmetics 36. Mando cosmetics Somay fragrances 37. Prexy fragrances 38. Bexar laundry detergent 38. Maser laundry detergent 39. Diman cleanser 39. Beryl cleanser 40. Ancel suntan lotion 40. Hilar suntan lotion 41. Nevah suntan lotion 41. Patil suntan lotion 42. Samar suntan lotion 12. Arcus suntan lotion