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1.67 points Identify the most relevant marketing strategy concepts in the case below by 1. Identifying the relevant concept and briefly discussing it 2. Identifying

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1.67 points Identify the most relevant marketing strategy concepts in the case below by 1. Identifying the relevant concept and briefly discussing it 2. Identifying the relevant information from the case, and 3. Linking them together in an argument, e.g, such and such concept is applied because in the case such as such is discussed and this concept involves such CASE: Drug manufacturers spend billions of dollars in advertising and promotions through frontend standard media such as television, radio, newspapers, and magazines. The back end promotion is accomplished by offering samples and other incentives to doctors and retailers for prescribing their drugs. Aggressive advertising has been questioned by many government agencies and organizations. For the toolbar, press ALT+F10 (PC) or ALT+FN+F10 (Mac), B IVS Paragraph Arial !!! 14px 1. X !!! A

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