17. If the sales forecast is found to be lower than wanted by the company's managers, the company's managers could: Increase the average price Add a new option to the product Begin a rigorous campaign to cut company expenses Accept the lower sales forecast Question 18 0.63 pts 18. If the sales forecast is found to be lower than wanted by the company's managers, the company's managers could: Find a sales forecasting method that will tell them what they want to hear Reduce the number of colors of the product to reduce production expenses Work on improvements to retailer/dealer support Increase production