17. Nucor Steel is a "boutique" manufacturer, small in size compared to most steel producers globally. But Nuccr enjoys a position as the top producer in its field, the specialty steel-joist industry, and plans to continue its steady rate of growth In that specialization. Nucor Steel's strategy is that of a a. market-follower b. market-challenger c. market-nicher d. market-dloner e. market-flanker 18. What of the following would be part of a customer's value-delivery network for quality furniture? a. an independent professional truck driver, under b. a skilled craftsperson at work in c. state-of-the-art materials and preservatives used to minimize fading, staining and wear on contract with the furniture retailer for deliveries her studio hand-building a special-order table, using sustainable-grown woods furniture fabrics ample free parking at the furniture showroom e. all of the above would be part of a customer's value delivery network 19. Safeway has continuously introduced new products to its Safeway Why has Safeway chosen to build and expand its own in-store brand label? Select brand label of groceries, like Select Cola and Select So a. to pursue diversification as a growth strategy through Safeway stores become a stronger niche player in food retaling, serving specially-selected target markets with regional favorites C. to support its position as a market challenger, taking customers away from leading brands like Coke and Campbell's d. to strengthen its position as a market follower, building on the success of leading brands like Coke and Campbell's e."a" and "c" are correct 20. Given a typical business life cycle, increasing competition for customers will lead to mergers, acquisitions and bankruptcies an firms in the market. This situation is characteristic of.... a. the introductory or embryonic stage, or phase, of the business life cydle b. the growth stage, or phase, of the business life cycle C, the tertiary stage, or phase, ofthe business life cycle d. the mature stage, or phase, of the business life cycle e. the shakeout stage, or phase, of the business life cydle 21. With sunk costs a. sellers are more certain about market demand than past expenditures b. past expenditures are irrelevant to future decisions c. when all sellers in a market use sunk-cost pricing, competition will be intense d. variable and fixed costs are kept confidential, to help maintain competitive advantage e. marketing opportunities may be "sunk" due to poor strategic investment decisions 22. From the case discussion about Lululemon we learn that: a. Lululemon has heavily invested in traditional advertising, finding social media channels inadequate for making sa b. Lululemon as a brand is today an unprecedented success in developing markets of the Middle East and Southea c. Lululemon has opportunities for growth in men's apparel, and as a brand for fitness classes. d. Lulu Man the brand mascot chosen by Lululemon's founder to support sales of men's apparel - was introduce e, "c" and "d" are correct 23. Gap analysis can help: a. measure dfferences between the ideal and the reality of a market situation. b. determine what action is needed to bring about change from the present. c. for example, improve the quality of service delivery from current levels d. measure differences between intended market strategy and tactical results. e. all of the above are correct . Which of the following firms will most likely have the easiest time maintaining a competitive advantage? a. A steel maker who makes new investments in steel plants to improve the brand image b. A computer maker who started her business with a new technology, and wants now to repeat her achiever
