Question
17. The customer based brand equity pyramid refers to the elements that go into building a strong brand. The second stage refers to the meaning
17. The customer based brand equity pyramid refers to the elements that go into building a strong brand. The second stage refers to the meaning of the brand and has objectives covered by points of parity/points of difference is
A. Resonance
B. Judgements/feelings
C. Performance/Imagery
D. Salience
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Hospitality Law Managing Legal Issues In The Hospitality Industry
Authors: Stephen C Barth, David K Hayes
2nd Edition
0471464252, 9780471464259
