17) The graph below illustrates the pricing of a 16 02 cup of cappuccino for three hypothetical coffee chains, Neighborhood Coffee, Friendly Coffee Lounge, and
17) The graph below illustrates the pricing of a 16 02 cup of cappuccino for three hypothetical coffee chains, Neighborhood Coffee, Friendly Coffee Lounge, and Giacomo's Espresso. Using Porter's generic strategies and the V-P-C model, please identify each company's competitive strategy. Neighborhood Coffee Cost Margin Price 16 oz. $ 2.69 Friendly Coffee Lounge Price 16 oz. $ 2.78 $ 3.65
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