171 Business Services Resource Plan 1: Contracting a Marketing Agency for Rebranding Campaign a. Identify the objective of the project b. Budget and Cost Benefit Assessment i). Based on the budget allocated to you, develop a comprehensive budget sheet for the project based on the allocated funds provided. BSB OPS501-AT1-Bud getalex ii). Cost Benefit Assessment: Detail the project's costs and benefit analysis in the chart below: Project Title Contracting A Marketing Agency Basic Cost Benefit Analysis Chart Proposed Benefit Impact Costs Costs Impact Ratio Action High=3 High=3 Benefits Benefits / Costs Medium=2 Medium=2 Ranking Low=1 Low=1 c. Resource Optimisation Strategy BSBOPS501 AT1 Resource Plan 1: Contracting a Marketing Agency for Rebranding Campaign Page 1 of 6171 Business Services Resource Plan 1: Contracting a Marketing Agency for Rebranding Campaign The sharing of resources is beneficial for an organization. Document how the allocated resources in this project can be utilized and shared across at least THREE business units. Business Unit: How the resource can be utilised: 2. 3. d. Determine internal resourcing capabilities and external resourcing requirements of the resource plan by completing the columns below: BSBOPS501 AT1 Resource Plan 1: Contracting a Marketing Agency for Rebranding Campaign Page 2 of 671 Business Services Resource Plan 1: Contracting a Marketing Agency for Rebranding Campaign List the required How would you initiate Describe the process to acquire How would you allocate Resource Plan: resources needed the search to acquire the identified resources? and monitor the resources these resources? once acquired? Contracting A Marketing Agency e. Develop procedures for the evaluation of resource allocation and incorporate them in resource plans Evaluation of Resource Allocation for Rebranding Project (Phase 1) BSBOPS501 AT1 Resource Plan 1: Contracting a Marketing Agency for Rebranding Campaign Page 3 of 6171 Business Services Resource Plan 1: Contracting a Marketing Agency for Rebranding Campaign Resources Used Resource Plan Objective Physical Resource) (Human Resource) Contracting A Marketing Agency Evaluation Criteria Evaluation Procedure 1. How would you evaluate the allocation of the resource in meeting business needs? ii). How would you evaluate effectiveness/ competency of the resource in relation to costs? iiiJ. How would you address the aspect of sustainability for the organisation in the allocation of the resource? ivJ. How would you seek feedback from stakeholders for improvements in the BSBOPS501 AT1 Resource Plan 1: Contracting a Marketing Agency for Rebranding Campaign Page 4 of 6171 Business Services Resource Plan 1: Contracting a Marketing Agency for Rebranding Campaign resource acquisition and allocation process?171 Business Services 171 Business Plan (excerpt) From business plan FY 2019-2020 Mission . 171 Business Services aims to provide high-quality, efficient, and effective business services across all industries. Vision To establish, within three to five years, the reputation of 171 Business Services as one of the most sought-after administration and business services in Perth Values customer focus . actively encourage excellence, innovation, and continuous improvement . work collaboratively and consultatively with integrity, professionalism, and teamwork recognise the diversity and expertise of 171 Business Services employees . sustainable practices. Strategic Goal To establish, within three to five years, the reputation of 171 Business Services as one of the most sought-after administration and business services in Perth The strategic context in which 171 Business Services will achieve its mission and vision is through: engaging with customers developing and improving products and production supporting innovative thinking, management, and leadership skills .. creating a high-performing organisation and team ensuring sustainable materials and processes are used in services provided. Business Expansion Goals Current Services New Services to expand business over the next 12 months to 5 years Typing services 1. Social media marketing services . Dictation transcribing services 2. Advertising and marketing services Receptionist relief 3. Organisational financial Data entry services management (including Tax and . . . . Data base maintenance accounting services) Secretarial services 4. Event planning Printing, binding of documents 5. Research services 6. IT services - cyber security